How One Unchecked Spam Folder Almost Cost Me $150,000

How One Unchecked Spam Folder Almost Cost Me $150,000. In this interview, Forte Consulting co-founder Hope Timberlake shares the "effing scary" wake-up call she received after an unfiled 401k form, lost in her spam folder, triggered a potential IRS penalty of $500 per day. She explains how this one administrative oversight could have cost her nearly $150,000 and the valuable lessons it taught her about the backend of a business. Hope also reveals the liberating "ego lesson" she learned when she realized her clients didn't care if she delegated work, the mistake of hiring people at too low of a rate, and how hiring her first virtual assistant grew her business by 50%. Check out the company: https://fortesf.com

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Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - How My Entrepreneur Father Inspired Me

04:24 - Why We Didn't Raise Prices During the Pandemic

08:37 - The Guilt of Prioritizing My Business Over My Kids

12:39 - How I Wrote a Book (But Gained 15 Pounds)

17:00 - The "Ego Lesson": Realizing My Clients Don't Need Me

21:00 - How I Learned to Stop Being a Control Freak

24:56 - The Mistake of Hiring People at Too Low of a Rate

29:25 - How an Unchecked Spam Folder Almost Cost Me $150,000

33:35 - Why I'm Craving a Life Off-Screen

37:39 - How Our First VA Grew Our Business by 50%

41:55 - The Power of a Peer Mastermind

45:57 - To Sell or Not to Sell: Why We Turned Down an Acquisition

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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