Escape Your Limits & LIFTS LIFTS Episode 64 - MIORA by Life Time: The Future of Longevity & Peak Performance | PerformX 2025 with Jeff Zwiefel
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFTS episode, Matthew and Mo are joined by Jeff Zwiefel, Executive Director of MIORA Longevity & Performance at Life Time.
This episode covers:
- Longevity and healthspan focus.
- Consumer empowerment in health.
- Evolution of personal trainer roles.
- Lifetime's "healthy way of life" concept.
- MIORA: Lifetime's longevity program.
- Challenges in implementing longevity services.
- Democratizing recovery across market segments.
- Premium pricing for value-added services.
- Scaling and staffing recovery services.
To learn more about Life Time, click here:
To learn more about PerformX Live, click here:
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00:00 Intro
04:56 Consumer and Business Perspectives on Longevity
07:02 Consumer Empowerment and Personalisation
10:11 Role of Personal Trainers in Longevity
11:55 Lifetime’s Evolution and Philosophy
17:10 Lifetime’s Longevity and Performance Program
21:06 Challenges and Learnings in Longevity Programs
24:02 Democratizing Longevity and Recovery
32:22 Managing Membership Prices and Value Addition
37:51 Staffing and Scaling Recovery and Rejuvenation Services