You Know Better But Still Don't Do Better

You’ve read the books. You’ve hired the coaches. You’ve binged the podcasts (including this one). So why do you still feel stuck?

In this powerful solo episode, George Bryant calls himself out—and calls you forward. This is not a strategy dump. It’s a soul-level wake-up call to stop collecting information and start embodying what you already know.

This episode dives deep into the Knowing Trap—that frustrating gap between awareness and action. George unpacks why we stay stuck even when we “know better,” the identity illusions that sabotage our growth, and how to break free with simple, embodied action. You’ll walk away with a three-part framework, reflection questions, and a challenge to move forward today—not someday.

What You’ll Learn in This Episode

• Why more knowledge isn’t the answer to your stuckness
• The real cost of “almost” launching, starting, healing, or leading
• A 3-step spiral that keeps entrepreneurs frozen in place
• How identity clings to the past and resists your next level
• What it really takes to embody what you already know

Key Takeaways
✔️Awareness doesn’t equal embodiment. You can know better and still not do better.
✔️Avoidance is sneaky. We often gaslight ourselves by calling procrastination “processing.”
✔️Action is the only way out. You must choose to do what you already know you need to do.
✔️Your identity must evolve. The next version of you can’t live with the old version’s beliefs.
✔️Pick one thing and do it today. Even small action shifts your perspective and builds momentum.
 

Timestamps & Highlights
[00:00] – The Real Purpose of This Episode
[04:17] – When Strategy Fails: The Missing Ingredient
[08:45] – Why Most People Sabotage Their Growth
[12:30] – The Root Cause of Friction in Business & Life
[17:50] – How to Recognize Your True Capacity
[21:20] – Embodiment Over Execution
[25:15] – The Permission Slip You’ve Been Waiting For

Want to stop spinning your wheels? Start embodying change. 
George’s coaching, events, and community are designed to help you move from knowing to doing—with clarity, courage, and support. Explore all the ways to work with George at mindofgeorge.com.

Your Challenge This Week
Pick one pattern, lesson, or truth you already know… and take one embodied action on it within 24 hours. Not next week. Today.

Join The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connection.

Apply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply here 

Live Events – Get in the room where long-term success is built: mindofgeorge.com/event

Follow George on Instagram – DM your biggest takeaway or callout: @itsgeorgebryant