

#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
4 snips Aug 6, 2024
Dive into the myths of freelancing marketing, where talent alone won't fill your calendar. Discover why building an email list could be a game-changer. Learn the '3% rule' – only a few prospects are ready to buy. Explore lead nurturing techniques that turn hesitant clients into loyal ones. Understand how your niche shapes your marketing strategy and why effective sales integration matters. Finally, uncover how to create a business that thrives with minimal marketing effort!
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Hope Marketing Is Not a Plan
- Hope marketing, relying on referrals or reputation alone, is not a sustainable strategy.
- Predictable income requires a proactive marketing plan to avoid feast-or-famine cycles.
Feast-or-Famine Cycle Example
- Brian Hood experienced the feast-or-famine cycle, earning $20,000 one month and $1,200 the next.
- This highlights the instability of relying on inconsistent client acquisition methods.
Build a Mailing List
- Build a mailing list to connect with your audience directly.
- This is crucial because you own this audience, unlike followers on platforms like Instagram.