6 Figure Creative

#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

Aug 6, 2024

Dive into the myths of freelancing marketing, where talent alone won't fill your calendar. Discover why building an email list could be a game-changer. Learn the '3% rule' – only a few prospects are ready to buy. Explore lead nurturing techniques that turn hesitant clients into loyal ones. Understand how your niche shapes your marketing strategy and why effective sales integration matters. Finally, uncover how to create a business that thrives with minimal marketing effort!

34:46

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Quick takeaways

Freelancers must implement a comprehensive marketing plan to avoid unpredictable income and the feast or famine cycle.

Nurturing a strong mailing list is essential for lead generation, enabling freelancers to convert interested prospects into long-term clients.

Deep dives

The Importance of a Marketing Plan

Many freelancers lack a well-structured marketing plan, which can lead to unpredictable income and reliance on hope marketing. This approach often results in the feast or famine cycle, where a freelancer experiences high earnings one month and a drastic decline the next. Relying solely on referrals or word of mouth is inadequate; instead, having a detailed strategy is essential for attracting consistent clients. By implementing a marketing plan, freelancers can create predictability, ensuring a stable income and sustainable business growth.

Intro

2min

Brunch Adventures and Food Preferences

2min

Mastering Marketing for Freelancers

10min

Understanding Client Acquisition Dynamics

2min

Mastering Lead Nurturing and Sales Integration

13min

Building a Successful Marketing Plan for Creatives

3min

Here are a few of the biggest lies when it comes to marketing your freelance business.

"If I'm good enough, people will find me and hire me"
"The only marketing I need is word-of-mouth"
"If I market myself, I'll come across as desperate"
"This sort of stuff doesn't work for freelancers"

If any of that sounds like you, my guess would be you likely have very little predictability in your income.

You might go from having more gigs than you can handle, followed by extreme famine periods where your calendar dries up (along with your bank account).

If you want steady, predictable income for your business every single month, there are 4 key things you need in place.

If you're even missing one of these four pieces, you're making your path to predictability extremely difficult (or impossible).

In this episode you’ll discover:

Marketing plans for freelancers
When email lists are vital, vs. when they're optional
"Proposing" via text message
The "3% rule" and the "80/19/1 rule"
How your niche affects your marketing needs
Swiping or dating: lead generation and lead nurture
How to create a business you rarely *(if ever) have to market

For full show notes, visit https://6figurecreative.com/322

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6 Figure Creative

#322: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of a Marketing Plan

Lead Generation Fundamentals

Nurturing Leads for Success

Building a Sustainable Business Model

Remember Everything You Learn from Podcasts