The Importance of Design in Business

Design is increasingly recognized as a vital component in driving business success, especially for CEOs and organizational leaders. Many executives, although tech-savvy, often struggle to understand how design specifically contributes to their business objectives. This gap in knowledge highlights the need for resources that explain design's value beyond technical jargon, particularly for decision-makers who need to apply design thoughtfully within their companies. The ongoing conversation emphasizes that a deeper understanding of design can lead to better collaboration between designers and business leaders, ultimately enhancing organizational outcomes.