The GaryVee Audio Experience Feed Your Business Instead of Your Business Feeding You
Oct 15, 2019
Discover how to win on platforms like LinkedIn, Text, and TikTok by delivering upfront value. Hear about scaling businesses effectively and the journey from a family liquor store to a thriving e-commerce venture. Explore the importance of hiring the right talent and fostering a people-centric culture. Learn how consumer attention drives success and why balancing numbers with compassion is key in leadership. Reinvesting in brand identity becomes crucial for standing out in today's competitive landscape.
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Transcript
Episode notes
Wine Library Growth
- Gary Vaynerchuk took over his dad's liquor store when renovations kept his dad busy.
- In one year, he grew the business from $3.3 million to $9.7 million.
Conflicting Philosophies
- Gary's dad, raised in communist Russia, taught him to distrust employees.
- This contrasted with Gary's natural empathy, creating internal conflict that shaped his approach to business.
LinkedIn Content Strategy
- Produce 4-12 pieces of daily organic content on LinkedIn, or even up to 25 for larger businesses.
- Focus on providing value to your audience instead of generating leads.