two & a half gamers Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)
This is one of the most operationally revealing episodes we’ve recorded. This episode is not about short drama. Holywater isn’t competing with games or streaming platforms. They’re absorbing both.
What happens when games, short drama, AI, ads, and IP collide?
In this episode, we sit down with Bigdan Nesvit from Holywater to unpack how the next generation of mobile entertainment is being built.
Topics covered:
How interactive stories evolved into AI-generated shows
Why most revenue sits outside the App Store
How studios use short drama to test IP
Why ads don’t kill retention
How Holy Water ships 15,000 creatives per month
Why shows are built as marketing assets
How games and short drama will merge
This is one of the most operationally revealing episodes we’ve recorded. JAWS DROPPED!
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Bogdan Nesvit
https://www.linkedin.com/in/bogdannesvit/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — epic intro
03:00 — From interactive stories to short drama
07:30 — Where the money really comes from
12:10 — Content quantity vs production economics
18:30 — AI-generated shows explained
24:10 — Ads, retention & monetization reality
31:00 — Creatives at insane scale (15k/month)
38:30 — Games × short drama convergence
46:10 — 2026 vision & what breaks next
54:30 — Final takeaways
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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