008: Using Pitch Provocations to poke the market - Part 2

In 'Good to Great,' Jim Collins and his research team investigate why some companies achieve long-term greatness while others do not. The book identifies key concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect. These principles are derived from a comprehensive study comparing companies that made the leap to greatness with those that did not. The research highlights that greatness is not primarily a function of circumstance but rather a result of conscious choice and discipline. The book provides practical insights and case studies to help businesses and leaders understand and apply these principles to achieve sustained greatness.

The story revolves around Morgan Snow, a career sex therapist at the Butterfield Institute, who becomes entangled in a murder investigation when one of her clients, Cleo Thane, an expensive call girl, goes missing. NYPD detective Noah Jordain seeks Morgan's advice, and as the investigation unfolds, Morgan finds herself dressing as a call girl to get close to the suspects. The plot involves ritualistic murders, a tell-all biography, and a complex web of powerful men with motives to kill Cleo. The novel explores themes of dual identities and the blurred lines between therapy and prostitution.