My Amazon Guy What's a Good/Bad Conversion Rate - Amazon FBA Seller Benchmark
Amazon conversion rates vary by category, but under 8% is poor, while 8-12% is average. A rate over 16% could mean missed sales due to low ad spend. Steven Pope explains how PPC, SEO, and listing optimization impact conversions and what sellers can do to improve results.
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#AmazonSales #AmazonFBA #EcommerceTips #AmazonMarketing #ppcstrategy
Watch these videos next on YouTube:
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The Amazon PPC Trick That Tripled My Market Share https://www.youtube.com/watch?v=OhSuSw8ibjo&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2
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Timestamps:
00:00 - What’s a Good Amazon Conversion Rate?
00:10 - Amazon vs Website Conversion Rates Explained
00:40 - Why 8% or Less is Considered Poor
01:30 - What an Average Conversion Rate Looks Like (8-12%)
02:10 - Why Amazon Has Higher Conversions Than Websites
02:50 - Why Doubling Traffic is Easier Than Doubling Conversions
04:00 - What Affects Amazon Conversion Rates?
04:50 - Why 16%+ Conversion Rate Means You're Losing Sales
05:40 - Real Example: Too Much vs. Too Little PPC
07:20 - How SEO Impacts Your Amazon Conversion Rate
08:10 - Common Mistakes in PPC Campaigns
09:50 - How to Improve Amazon Conversion with Better Listings
10:40 - Where to Get Help with PPC and SEO
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