Grow A Small Business Podcast In 2013, After traveling the world and teaching English as a second language, Saw the market for all the people around the world that needed to learn English. Launched a podcast that has now been downloaded over 10 million times. (Lindsay McMahon)
In this episode, Troy interviews Lindsay McMahon from All Ears English. She's based in Denver, Colorado in the United States. All Ears English is a platform for global professionals who need English for their careers.
Lindsay started out traveling the world and teaching English as a second language. Living in Japan and traveling through South America, she saw first hand the market and the need for people to learn English in their daily lives or their work. In 2013, launched a podcasts that now has around 10 million downloads in total. 3 years after, launched an online course.
Lindsay said one of their biggest mistakes was that she and her co-founders never talked about what would happen if one person would eventually want to leave the business. To Lindsay, success means her team is happy. She loves the fact that they can get up and they can say, I get to do this every day.
This Cast Covers:
- Strategic Coach group and how they help entrepreneurs
- Trademarking the phrase "our value is a connection, not perfection"
- Launching an online course that is generating revenue and adding value to the business
- Success is when they receive an email from a listener who's been impacted by an episode
- Investing $100,000 for an iOS and Android app
- Using 15Five as a tool to check on his remote team
- The huge responsibility of seeing results from our courses especially for the IELTS course
- Effects of the pandemic on their business
Links:
Additional Resources:
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- The Icarus Deception: How High Will You Fly? By Seth Godin
- Who Not How by Dan Sullivan
Quotes:
"Balance, it helps that the people in my life pull me away from my computer. So my partner kind of gets me to take those vacations, book those trips, take those days off." — Lindsay McMahon
"It's a rookie mistake to spend all your time going to the sessions sitting there taking notes, which is something that is easy to do, rather than going out, meeting people and talking to people." — Lindsay McMahon
"Anyone who can speak English as their first language, or even as their second language can become an online English teacher or English influencer but it's a lot harder to set up an actual business, that's a different thing." — Lindsay McMahon
"If you think about the number of people that need English in their daily lives or their work. It's absolutely humongous." — Lindsay McMahon
"The biggest mistake was we never talked about what would happen if one person would eventually want to leave the business." — Lindsay McMahon