UNBOXED 36: Caspar Lee: The Secret Power of Quitting
Aug 2, 2023
43:13
After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit.
But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing.
In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success.
0:00 - Intro
1:14 - Career on YouTube
7:00 - On quitting YouTube
9:10 - How Caspar's business supports creators
11:35 - Investing ad-revenue
13:40 - Overcoming imposter syndrome
20:00 - Coming up online, now vs then
23:40 - Test quickly then double down
26:05 - Business as poker
28:17 - Best-worst risks
32:49 - What he'd do differently on YouTube
34:05 - The skill that levelled-up his business
35:34 - Passion ≠ success
39:13 - One piece of advice
39:54 - The creator Caspar is loving: All-In Podcast
You can find more UNBOXED content on TikTok, Instagram & YouTube.
A Listen production, with Arcade Media.
But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing.
In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success.
0:00 - Intro
1:14 - Career on YouTube
7:00 - On quitting YouTube
9:10 - How Caspar's business supports creators
11:35 - Investing ad-revenue
13:40 - Overcoming imposter syndrome
20:00 - Coming up online, now vs then
23:40 - Test quickly then double down
26:05 - Business as poker
28:17 - Best-worst risks
32:49 - What he'd do differently on YouTube
34:05 - The skill that levelled-up his business
35:34 - Passion ≠ success
39:13 - One piece of advice
39:54 - The creator Caspar is loving: All-In Podcast
You can find more UNBOXED content on TikTok, Instagram & YouTube.
A Listen production, with Arcade Media.