On today’s episode, Dr. Mark Costes sits down with Peter Beckwith, co-founder of Mad Rose Media and Chief Cultural Officer at Oak Forest Recovery. Peter shares his incredible journey from overcoming addiction and business collapse to building a thriving career centered around holistic dental marketing. A Cornell graduate with a background in video production, Peter discovered a newfound purpose after collaborating with airway-focused orthodontists like Dr. Bill Hang.

Peter delves into his unique marketing philosophies, emphasizing thought leadership and personal branding over cookie-cutter strategies. He also offers profound insights into breaking free from perfectionism, cultivating self-compassion, and fostering a culture of excellence. Peter’s holistic approach to both marketing and personal growth is a game-changer for boutique dental practices striving to make an impact beyond the operatory.

EPISODE RESOURCES

2122: Purposeful Marketing