How I Built This with Guy Raz Dave's Killer Bread: Dave Dahl
Jul 1, 2019
Dave Dahl, co-founder of Dave's Killer Bread, shares his inspiring journey from prison to entrepreneurship. After years of struggles with addiction and incarceration, he found redemption through baking organic bread. His unique branding highlighted his story, resonating with customers. The podcast also explores the creative process behind their distinct products and the challenges of scaling from farmer's markets to major supermarkets. Additionally, it touches on the importance of hiring ex-convicts and overcoming the darker side of fame.
AI Snips
Chapters
Transcript
Episode notes
Early Rebellion and Struggles
- Dave Dahl rebelled against his strict upbringing, dropping out of high school and joining the Marines, only to leave shortly after.
- He struggled with undiagnosed ADD, depression, and low self-esteem, leading to a reliance on drugs.
Downward Spiral
- After leaving the Marines, Dahl married young and started using cocaine recreationally.
- He worked at the family bakery but disliked it, eventually resorting to burglaries to fund his growing addiction.
Meth and Prison
- Methamphetamine provided Dahl with a temporary sense of euphoria.
- His addiction led to a 15-year cycle of incarceration.