How to monetise, manage and measure information as an asset, with Doug Laney

In this episode, Jason talks to Doug Laney, the author of Infonomics, ex Gartner distinguished analyst and currently a consultant at Caserta. A fascinating and fast-paced discussion on how organisations should look to monetise, manage and measure their information and treat data as an asset. They discuss how you classify information as an asset, how you value that asset and whether you can have those assets on your balance sheet.