Show Notes:

00:34: Welcome back, Vince! Siege Media’s Director of Digital PR
00:40: GameStop stocks and how to manipulate the stock market
1:20: What is digital PR?
2:57: Why is “digital PR” trending?
4:37: The differences between digital PR, SEO and link building
6:01: Viral content vs. brand identity
6:28: What are the biggest digital PR mistakes?
7:40: What “going viral” means in different industries
8:49: How Siege Media combines content marketing and PR
9:37: Industries where digital PR is optimal
10:27: Calculating link value by website
11:57: Dangers of scraper sites in link reporting
14:27: The legitimacy of viral content
16:50: Going viral within your niche audience
17:44: Is this a strategy or one-off?

Show Links:

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The State of Digital PR in 2021