Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth 102 | From Private Clubs to HVAC Success: How Nicole Forbes Built a High-End Niche Business
Show Information
Episode Number: 102
Date: August 18, 2025
Duration: 30:39
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Nicole Forbes
Company: Forbes HVAC & Refrigeration
Guest Website: ForbesRefrigeration.com
Summary
In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona, to discuss how she transitioned from a luxury private club career into co-owning a thriving HVAC and refrigeration business with her husband. Nicole shares the story of building a niche-focused company that serves high-end homeowners, private clubs, and wine refrigeration clients. She opens up about the lessons learned from adopting ServiceTitan early, joining best-practice groups, and the importance of building strong team culture. Listeners will take away insights on defining your ideal customer, the power of word-of-mouth marketing, and why leadership growth never stops.
Takeaways
- The power of focusing on a niche market and speaking your customer’s language.
- Why early adoption of the right software can fuel growth.
- Leveraging best-practice groups and coaching programs to accelerate success.
- Building a team culture rooted in integrity and customer care.
- The role of books like E-Myth and Raving Fans in shaping leadership and service excellence.
Chapters
00:00 – Introduction and welcome
01:45 – Nicole’s transition into the family business
03:29 – Adopting ServiceTitan from day one
06:53 – Joining BDR coaching and Rival Digital marketing
08:44 – From competition to collaboration in the trades
10:50 – Professionalizing the HVAC industry
12:28 – Partnering with your spouse in business
15:13 – Serving Scottsdale’s luxury market and wine refrigeration niche
17:55 – The importance of defining your target market
19:32 – Doubling revenue through team culture and integrity
21:27 – Word-of-mouth marketing on the golf course
22:08 – Favorite business books and team reading
26:46 – Leadership lessons learned
28:34 – How to connect with Nicole
Keywords
#FreedomBlueprintPodcast #JustinDeese #NicoleForbes #HVACBusiness #Refrigeration #ServiceTitan #BDR #RivalDigital #HomeServices #BusinessGrowth #TradeBusiness #CustomerExperience #WineRefrigeration #LuxuryHomeServices #LeadershipDevelopment #SmallBusinessSuccess #NicheMarketing #EMyth #RavingFans #WordOfMouthMarketing