There's a lot of fear out there. Pitching. Testing. Neurotesting. Data power. Nobody wants to fail and so nobody succeeds in the way those big, juicy, swaggering advertising campaigns can when the right balance of idea, risk, and attention to detail is struck.

Erin Riley is moving up from U.S. CEO of TBWA/Chiat/Day, one of the world's biggest advertising agencies, to Global CEO of TBWA and we sit down right after the news to discuss why she wants to fight for creativity, to break through the algorithmic flattening of culture, and cultivate working environments that encourage risk and bold ideas.

Erin worked client side under advertising legend Sir John Hegarty (Episode 75 for John), before taking a series of promotions. We get into her background, why her parents' encouragement to find her voice and build her identity was crucial, and what a CEO must do in a company with over 11,000 employees, trading on creativity.

https://www.TBWA.com/

https://bentallonwriter.com/shop for The Creative Condition book and the brand new 'Anatomy of Creativity' map.

Sponsored as ever by https://illustrationx.com who have a superb new quarterly illustration trends report here: https://www.illustrationx.com/uk/news/5992/trendx_-_april_2024

and the Ukrainian Institute https://ui.org.ua

Hosted by Ben Tallon https://bentallon.com

https://www.linkedin.com/in/ben-tallon-a822a725/

https://www.youtube.com/@_TheCreativeCondition

Ep 242: TBWA incoming Global CEO Erin Riley is Fighting for Creativity!