Today, Explained

Whey too much protein

189 snips
Mar 7, 2025
In this enlightening discussion, reporter Chris Gayomali, known for his health and wellness insights, dives deep into the booming world of protein. He explores how environmental regulations and pop culture icons like Arnold Schwarzenegger have shaped our obsession with protein-rich diets. From innovative products like fizzy protein soda to the culinary science behind protein-enriched cereals, Chris shares fascinating anecdotes about the evolving market. He also examines the impact of these trends on women and health-conscious consumers.
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ANECDOTE

Chicken Smoothie

  • People are going to extremes to consume protein, including adding it to unusual foods.
  • One person even made a chicken smoothie, blending chicken breast with berries and bananas.
INSIGHT

Whey Protein Origins

  • The protein boom started with whey, a byproduct of cheesemaking, after World War II.
  • Environmental regulations and technological advancements led to its transformation into a consumable powder.
ANECDOTE

Protein Soda

  • Chris Gayomali discovered a protein soda called Feisty, founded by a former Louis Vuitton designer.
  • The designer's knee injury and subsequent introduction to lifting inspired her to create the soda.
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