The Protein Craze: Origins and Evolution

The rising obsession with protein began post-World War II as the dairy industry expanded, leading to the discovery of whey protein, a byproduct of cheese production once discarded as waste. The 1970s brought technological advancements, such as microfiltration, which allowed whey to be processed into a drinkable powder, revolutionizing the supplement market. This evolution coincided with the bodybuilding boom sparked by the documentary 'Pumping Iron,' featuring Arnold Schwarzenegger, which inspired a cultural desire for increased protein consumption among fitness enthusiasts. The modern protein industry now includes various sources, including plant-based options like soy and pea protein, transforming what was once considered waste into profitable food products.