REWORK When is enough, enough?
130 snips
Dec 10, 2025 
Jason Fried, Co-founder of 37signals, discusses the crucial moment of product launches and the significance of simplicity. He emphasizes the need to strip down features to their essentials, advocating for a focused version one rather than a cluttered product. Fried shares insights on visualizing software with physical metaphors and the courage to resist unnecessary feature requests. He reveals how real-world beta feedback helps refine products before their public release, highlighting the joy found in small refinements and delightful Easter eggs.
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Make Version One Extremely Aerodynamic
- Version one should be the most aerodynamic, stripped of anything that creates drag.
- Treat the product like a physical object and remove burrs before launch.
Finish Fewer Things Well
- Ship fewer features fully smoothed rather than many half-finished ones.
- Focus on finishing and polishing the parts you include instead of adding more incomplete features.
Concept2 Rower As A Design North Star
- The Concept2 Rower is a product that does one job extremely well with simple, durable design.
- Jason and Kimberly use it as a model for making software that focuses on a core concept without needless extras.