Visualizing software as a physical object

There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.

Key Takeaways

• 00:12 – Recognizing when a product is ready to meet the world
• 02:55 – Strip things back to the essentials first
• 07:32 – Weighing real-world feedback from early users
• 10:03 – Add the final layer of polish without overdoing it

Links and Resources

• Fizzy is a modern spin on kanban. Try it for free at fizzy.do
• "Quality: The Concept2 RowErg" from Jason's HEY World
• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X