Stephen Mulholland, a financial advisor managing $50 million in assets, seeks a clearer marketing strategy to attract more medical professionals. He grapples with whether to market to doctor groups or individual physicians, emphasizing the need for direction. They explore leveraging his public speaking talents for client attraction and discuss the importance of establishing a robust marketing foundation. Insights into navigating financial challenges in healthcare and building trust through testimonials offer practical wisdom for advisors aiming to refine their target demographics.
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question_answer ANECDOTE
Trust Built First Doctor Group
Stephen Mulholland got his first doctor group client by doing a favor and building trust with no expectation of return.
That relationship snowballed into managing retirement plans and referrals within that doctor group.
volunteer_activism ADVICE
Pick Exciting Marketing Medium
Choose a marketing medium that excites you to narrow your focus and simplify your funnel.
This cuts your marketing to-do list drastically and increases effectiveness.
volunteer_activism ADVICE
Focus On One Client Type
Decide between marketing to individual doctors or doctor groups to focus your marketing efforts.
Specialized marketing funnels and strategies vary greatly between these two approaches.
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In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.
Are you struggling to focus your marketing efforts while serving multiple client types? How do you choose which niche to prioritize when growth demands clarity?
In this LIVE "Advice Line" episode, financial advisor Stephen Mulholland asks us to help him determine how to find more doctor groups for his practice. While he's successfully grown to $50 million AUM with a mix of doctors, tech professionals, and retirees, his marketing lacks direction. We help him navigate the critical decision between pursuing doctor groups or focusing on individual doctors, and how to leverage his natural speaking abilities to attract ideal clients.
Key questions we answer include:
► Should I focus on marketing to doctor groups or individual doctors?
► How can I leverage my public speaking skills to attract more clients?
► Is it sustainable to market to multiple client demographics simultaneously?
Even if you don't work with doctors, this episode illuminates the foundational marketing decisions that must precede building an effective funnel. Learn why getting crystal clear on your target client is the "tiniest hinge that swings the biggest door" in advisor marketing.
Tune in as we help Stephen build the foundation for a focused marketing strategy that can transform his practice.
Advisor Marketing Made Simple 