Sweat Equity

Creating Viral Content Ideas For Our Subscribers Brands (No prep)

33 snips
Oct 28, 2025
Dive into thrilling live brand audits with unique content strategies! Discover how to maximize location-based content with a tier system and create engaging ASMR nature reels. Learn to avoid generic collabs by using curiosity-driven hooks and explore docu-style profiles for captivating storytelling. Brian introduces innovative formats like relatable horror stories and educational carousels to demystify hair-removal technology. Embrace bold visual styles and gamified challenges to enhance shareability and audience connection!
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ADVICE

Plan A Hero Video First

  • Plan a hero video for a trip and then create tier-two and tier-three content from the same location.
  • Recreate distinct formats (ASMR, drone, meditative clips) to maximize content from one shoot.
ADVICE

Interrupt The Scroll With Stillness

  • Use slow, sensory clips (60 seconds of stillness or ASMR) to interrupt fast-paced feeds and capture attention.
  • Pair pure nature vignettes with a second cut that explicitly invites viewers to 'interrupt your feed.'
ADVICE

Exploit Travel ASMR And Macro Sounds

  • Create ASMR packing and macro-sound travel clips to evoke positive associations and authenticity.
  • Film ultra-HD sounds of packing, zippers, and nature in real locations for high sensory appeal.
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