Blamo! Simon Crompton of Permanent Style Returns
Feb 3, 2025
Simon Crompton, founder of Permanent Style, dives into the evolving rules of dressing and the joy it brings. He challenges the obsession with style guidelines, emphasizing personal expression over mere adherence. The talk also highlights the impact of technology in fashion, particularly AI, and the importance of individual taste. Simon reflects on the significance of vintage clothing and thoughtful purchasing, encouraging listeners to enjoy their unique style journeys without the constraints of fleeting trends.
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Breakfast with Debra
- Simon Crompton had breakfast with Debra from Debon.
- He found their collection to be the best he'd seen, well-curated and confident.
Direct-to-Consumer Confidence
- Debon's confidence stems from increased direct-to-consumer sales.
- This allows for better customer feedback and brand autonomy.
Style vs. Body Shape
- Simon Crompton analyzed his shirt measurements over 10 years.
- He found that desired fit changed more than body shape, indicating style influence.