8min chapter

Blamo! cover image

Simon Crompton of Permanent Style Returns

Blamo!

CHAPTER

Reimagining Commutes and Fashion

This chapter explores the evolution of daily commutes from time-saving to enriching experiences through activities like cycling and reading. It highlights the creative journey in fashion, emphasizing the role of tactile experiences and the importance of trying on clothing. The discussion also covers the challenges of content monetization and the strategic decisions behind brand identity and product offerings.

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