How Stories Happen with Jay Acunzo Why some people earn passionate fans and others don't
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Aug 13, 2025 Discover why traditional marketing tactics can fail in connecting with audiences. Explore the importance of genuine storytelling and emotional resonance over aggressive outreach. Learn how to create authentic connections through empathy, using examples like 'Bluey,' and the significance of inspiring engagement in communication. Uncover the idea that instead of just chasing attention, one should focus on becoming a sought-after favorite in their field.
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Alignment Beats Antagonism
- Antagonizing audiences creates a communicator-versus-audience dynamic that kills resonance.
- Start from alignment to open people to your ideas before delivering expertise.
Why Pushy Content Rose
- Three macro trends explain pushy content: more noise, platform incentives, and commodified expertise.
- Recognize these forces to resist hype and choose different communication strategies.
Platforms Reward Ephemera
- Social platforms reward ephemeral, attention-grabbing content that serves their business, not depth.
- This incentive structure produces a sea of sameness and shallow creativity.