Episode 008 - The Power of PPC Marketing with Laura Moxham

James Sinclair's Business Broadcast is the weekly podcast from the award-winning entrepreneurial CEO of the Partyman Group; home of 7 much-loved family-based brands which welcome one million customers through the doors of their attractions every year.

On this episode of the Business Broadcast James sits down with PPC marketing expert and top Google Ads marketer Laura Moxham. Laura is widely recognised as on of Europe’s leading experts in the field and her YBA PPC agency is one of the Top 3% agencies in Europe and top 8 UK agencies rated as ’Best For Growing Businesses Online’ from Google.

In this show they discuss:

- What PPC works for

- What PPC does not work for

- The various models of PPC advertising

- How Google Ads in more than just search

- What ROI great ads can create

- The power of using an agency

- How to spend less budget but to make more of an impact

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