Product Talk CPO Rising Series: Beyond's Chief Product Officer Reveals How AI is Transforming Product Strategy
Oct 14, 2025
Carlisha Robinson, former Chief Product Officer at Beyond, now a fractional CPO and consultant, shares her insights on how AI is revolutionizing product strategy. She discusses merging product and customer roles to enhance loyalty and experience. Carlisha highlights the importance of AI in speeding up decision-making and improving productivity, encouraging leaders to embrace AI for data analysis. She also emphasizes balancing customer feedback with strategic roadmaps, and outlines key metrics like conversion and customer lifetime value that drive retail success.
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Customer-Driven Roadmaps Win
- Product roadmaps must be driven by customer connection and needs, not just internal ideas.
- AI amplifies this by helping teams consume data and make fact-led decisions faster.
Leading A Major E‑Commerce Transformation
- Carlisha led a digital transformation at Beyond moving legacy e-commerce to Shopify to increase speed and flexibility.
- She now works as a fractional CPO through CBR Ventures, LLC advising organizations on focused product roadmaps.
CPO As A Strategic Business Leader
- The CPO role has matured into a core business leadership role closely tied to company strategy.
- Product leaders must think beyond delivery to how features achieve strategic business outcomes.
