The Chase Jarvis LIVE Show
Can Big Data Really Predict What You'll Do Next? | Dr. Sandra Matz
Jan 15, 2025
Dr. Sandra Matz, a computational social scientist at Columbia Business School, explores the intriguing world of psychological targeting through big data. She reveals how our digital behaviors can predict personal traits with remarkable accuracy and discusses the ethical dilemmas surrounding this powerful tool. Dr. Matz also addresses the evolving landscape of digital privacy, shedding light on the balance between technological innovation and personal autonomy. With insights on AI's impact on mental health and privacy practices, this conversation is both informative and thought-provoking.
52:13
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Quick takeaways
- Dr. Sandra Matz reveals how big data and psychological profiling can accurately predict personal traits from online behavior, highlighting AI's predictive capabilities.
- The podcast raises critical ethical concerns about data usage and individual privacy, underscoring the need for regulatory reforms to protect consumer rights.
Deep dives
Generative AI and Personality Profiling
Generative AI and large language models excel at tasks they were not specifically trained for, such as personality profiling based on an individual's online behavior. Recent studies demonstrated that AI could analyze social media posts and accurately identify personality traits, even without prior training for such specific applications. This capability stems from the extensive data these models have been trained on, which encompasses a vast amount of information from the internet. Such advancements showcase not only the potential of AI in understanding human behavior but also raise concerns about privacy and the ethical implications of using personal data.
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