Front Row Dads with Jon Vroman Coaches & Consultants: Add 7–8 Figures with a Book-Driven Funne
Nov 5, 2025
Chandler Bolt, founder of SelfPublishing.com and an expert in helping entrepreneurs publish books, shares insights on leveraging books to grow coaching and consulting businesses. He discusses the 4 Ps framework for choosing the right book and the advantages of publishing in multiple formats, especially audiobooks. Learn about integrating a book into your sales funnel, using free audiobooks to generate leads, and the timeline and budget for publishing. Chandler emphasizes how books can drive more leads, sales, and referrals for business growth.
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Episode notes
Begin With The End In Mind
- Begin with the end in mind and define the book's goal before writing.
- Use the Four Ps—Person, Pain, Promise, Price—to choose the book that drives customers.
Use A Guided Process And Write It Yourself
- Follow a guided process from idea to published book with coaching and publishing support.
- Write the book yourself for better quality, then outsource final publishing logistics.
Biggest Returns Come After Launch
- The real value of a business book appears in the year after publishing, not at launch.
- A book becomes a long-term asset that can generate six- or seven-figure revenue if integrated properly.
