Maximizing Conversions: The Importance of Email Lists for Independent Musicians and Creating Visual Content with Kevin Breuner

Kevin Breuner is a musician, educator, and advocate for independent artists. He is best known as the former Vice President of Marketing at CD Baby, one of the largest distributors of independent music in the world. During his tenure at CD Baby, Kevin played a critical role in helping independent musicians distribute their music online and build successful careers in the music industry. He also hosts the popular podcast "DIY Musician" and has written extensively on the subject of music marketing and distribution. Today, Kevin continues to champion independent artists and help them navigate the ever-changing landscape of the music industry.

He emphasizes the importance of email lists, as they offer a more effective way to convert fans and build deeper relationships with them compared to social media platforms. In this episode, you learn:

• How to build and maintain an email list that effectively converts fans and builds deeper relationships with them.
• Ensure that your social media profiles direct fans to your email list and that the digital presence is streamlined to avoid confusion and lost conversions.
• Focus on creating visually engaging and memorable content on platforms like TikTok that highlight the catchiest parts of their music to create anticipation for future releases.

Connect with Kevin on his Instagram at: https://www.instagram.com/kbreuner

Learn more about CD Baby at their official website: https://cdbaby.com/

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