The Art of Online Business Lessons from Over $2M Spent on Facebook Lead Ads
If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types.
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- Visit The Art of Online Business website for Facebook Ads help
And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore becoming the go-to Ad types you continue to use again and again.(For the record, I’d fall into the “hard-core fan of video ads” category.) And then there are the Ad types that haven't exactly produced killer results.
One type that I, personally, haven’t loved is Facebook Lead Ads. Lead Ads have been out for a while now, but they were super clunky in the beginning -- mostly because 3rd party apps and software were slow to integrate. It made the process of actually following up with your leads, a pretty big headache.
But I’d been hearing about Facebook’s improvements to Lead Ads, plus 3rd party tools have been rolling out integrations to make things a whole lot easier on advertisers. So, I wanted to get the inside scoop on what’s working and what’s not working with Lead Ads from someone who’s seen A LOT of money spent on them.
Enter today’s guests on The Art of Paid Traffic: Massimo Chieruzzi. Massimo is the founder & CEO of AdEspresso, a Facebook Ads management tool that simplifies the process of setting up and managing Facebook Ads. When I heard that AdEspresso users were spending more than $2 million on Lead Ads, alone, I knew Massimo was the right guy to have on the podcast for a discussion all about how to successfully use Lead Ads!
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