In this festive chat, Jordan Morgan, an indie app developer and advocate at Superwall, shares his journey in tech and his side project, the Elite Hoops app for basketball coaching. He discusses transitioning from traditional engineering to developer advocacy while emphasizing work-life balance. From networking to creating apps that resonate with users, Jordan reveals the delicate dance between personal passion and market needs. He also reflects on crafting viable apps and the importance of strategic advertising for profitability. Get ready for insights and cheer!