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76: Christmas Special with Jordan Morgan

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CHAPTER

Strategic Advertising for Profitability

This chapter focuses on effective investment strategies in advertising, emphasizing careful spending management to optimize profitability. The speakers discuss their method of gradually increasing ad budgets based on revenue growth and highlight the critical role of understanding customer lifetime value (LTV) in shaping these strategies. Through personal experiences with various advertising platforms, they explore challenges and successes in optimally reaching target audiences while continuously refining their approaches.

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