The GaryVee Audio Experience

What to Do When You Feel Like It’s Too Late | Tea with GaryVee

May 19, 2020
The discussion kicks off with innovative ideas for daily content delivery on Twitter. Strategies for promoting books amid pandemic challenges are highlighted, particularly through influencer marketing. The episode emphasizes overcoming creative stagnation with authenticity and self-discovery. By sharing personal stories, the speakers inspire listeners to embrace their journeys. They dive into the intersection of creativity and financial freedom, stressing the unexpected opportunities in pursuing multiple passions. The joy of content creation and building community through engagement wraps up the conversation.
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ADVICE

Authentic Book Promotion

  • Leverage existing communities for authentic book promotion.
  • Encourage your current readers to buy multiple copies and gift them, creating a team effort.
INSIGHT

Influencer Marketing Authenticity

  • Influencers require compensation, either transactional or authentic.
  • Over-reliance on paid influencers diminishes authenticity.
ADVICE

Reaching Influencers

  • Reach out to influencers through various channels like letters, DMs, or LinkedIn.
  • Acknowledge your limited leverage and the high demand on influencers' time.
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