The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops Competitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)
Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.
🔗 Links
- Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell
- Andy on TikTok: https://www.tiktok.com/@healthycompetition
- Andy’s competitive intel course: https://competitiveplaybook.com/
- Andy’s podcast and community: https://healthycompetition.co/
- Competitive intel tool: https://www.similarweb.com/
- A tool for helping you write better emails: https://www.lavender.ai/
- 🚀Check out LaunchNotes: https://launchnotes.com
- 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome
- 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
- Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/
📝 Show notes
(00:00) - Introductions
(03:07) - Building a competitive intelligence program
(05:53) - Should you focus on competitors?
(15:34) - 3 sources for gathering competitive intel
(23:15) - Tips for building a win/loss program
(28:46) - Tips for ensuring customer research insights don’t go dormant
(36:07) - Thoughts on G2 and Capterra
(43:18) - Tips for requesting an interview
(46:03) - How do you learn about a competitor’s pricing model when they don't publish it on their website?
(49:04) - How does competitive intel change over the size and growth of a company?
(50:42) - Andy's course on competitive intel