Competitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)

Steve Klein (@stevenklein - https://twitter.com/blakethorne) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company.

🔗 Links

• Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell
• Andy on TikTok: https://www.tiktok.com/@healthycompetition
• Andy’s competitive intel course: https://competitiveplaybook.com/
• Andy’s podcast and community: https://healthycompetition.co/
• Competitive intel tool: https://www.similarweb.com/
• A tool for helping you write better emails: https://www.lavender.ai/
• 🚀Check out LaunchNotes: https://launchnotes.com
• 🙏Join Launch Awesome:  https://www.launchnotes.com/launch-awesome
• 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg
• Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnotes.io/

📝 Show notes

(00:00) - Introductions

(03:07) - Building a competitive intelligence program

(05:53) - Should you focus on competitors?

(15:34) - 3 sources for gathering competitive intel

(23:15) - Tips for building a win/loss program

(28:46) - Tips for ensuring customer research insights don’t go dormant

(36:07) - Thoughts on G2 and Capterra

(43:18) - Tips for requesting an interview

(46:03) - How do you learn about a competitor’s pricing model when they don't publish it on their website?

(49:04) - How does competitive intel change over the size and growth of a company?

(50:42) - Andy's course on competitive intel