Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 278- Email & Social TEMPLATES are GARBAGE! QUICK Fix! 🛒 Self-Checkout FAIL! 📺 Love is Blind UPDATE!!😳 Jay’s SCOOP
Feb 21, 2025
Explore the habituation effect in marketing as templates lose their punch over time. Discover actionable strategies, like rotating templates, to keep your audience engaged. Jay dives into eye-opening research on declining ad effectiveness and shares a personal pharmacy anecdote. Plus, he gives his take on the latest season of Love is Blind, blending marketing insights with pop culture commentary for a fun and informative listen.
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Habituation Effect
- The habituation effect makes people notice things less over time.
- This significantly impacts marketing template effectiveness.
Template Performance Decline
- New marketing templates initially work well due to novelty.
- However, their effectiveness drops by 50% after five exposures and continues declining within 2 months.
Webinar Email Templates
- Jay Schwedelson criticizes webinar email templates for being unoriginal and ineffective.
- He points out the common use of two random headshots and generic text, making them boring.