Agency Bytes Ep 088 – Mario Lanzarotti, Zen-Preneurs – Mindful Agency Ownership
In this episode of Agency Bites, I sat down with Mario Lanzarotti, a business strategist who transformed his entrepreneurial journey through mindfulness and personal growth to focus on joy and making an impact. Mario shared his powerful story of starting an e-commerce business in New York, experiencing a pivotal panic attack that led him to meditation, and ultimately discovering the importance of emotional processing and redefining success. Through practices like Transcendental Meditation and plant medicine ceremonies, Mario developed his Zenpreneur method, which emphasizes that who you are being is more important than what you are doing. We dove deep into how entrepreneurs can break free from the hustle culture, process underlying emotional barriers, and create a more intentional, fulfilling business path. Mario's journey is a testament to the power of choice, inner work, and understanding that true success goes far beyond financial metrics.
Key Takeaways
• Mario's journey began in New York City with an e-commerce brand.
• Entrepreneurship is often perceived as a path to freedom.
• Stress can lead to a realization that something is off in life.
• Meditation provided Mario with a tool to regain control.
• Success is not just about financial gain but also personal happiness.
• The Landmark Forum helped Mario understand the power of choice.
• Agency owners often feel overwhelmed by information overload.
• Emotional processing is crucial for personal and professional growth.
• Redefining success can lead to a more fulfilling life.
• Who you are being is more important than what you are doing.
Chapters
00:00 Introduction to Zenpreneurship
01:00 Mario's Entrepreneurial Journey
04:31 The Turning Point: From Stress to Meditation
10:30 Discovering the Power of Choice
15:05 The Shift from Hustle to Zen
20:04 Emotional Processing and Personal Growth
25:13 Redefining Success Beyond Money
30:05 The Matrix of Entrepreneurship
32:07 Rapid Fire Questions and Closing Thoughts
Mario Lanzarotti is a pioneer in transforming the way agency owners scale their businesses, combining high-performance strategies with inner peace and sustainable success. After successfully exiting his first company, Awl & Sundry, in 2019, Mario embarked on a global journey that led to the creation of the Zenpreneur method—an innovative approach that empowers entrepreneurs to achieve 7-figure success without sacrificing their well-being.
Today, Mario is leading a movement that redefines entrepreneurial success by integrating wealth creation with self-mastery and mindful leadership. He specializes in guiding agency owners from overwhelmed solopreneurs to confident CEOs who build scalable businesses while maintaining freedom, control, and a lasting impact.
With over 1,000 business owners coached, Mario has left an indelible mark on the entrepreneurial community. His TEDx talk, which has amassed over 2 million organic views, underscores his groundbreaking methods for accelerating business growth while fostering a balanced, fulfilling lifestyle.
Mario’s mission is to help agency owners break free from the grind culture, scale with purpose, and create businesses that not only thrive financially but also contribute positively to their lives and the world around them.