Behind the Money

Fixable: How to bring a business back to life

14 snips
Jul 30, 2025
Join James Daunt, the Chief Revival Architect and CEO of Barnes & Noble, as he shares his unconventional leadership strategies that resurrected the iconic bookstore chain during tough times. He discusses the transformative power of community-focused independent bookstores and their vital role in a digital age. Daunt emphasizes the importance of inclusive team culture and the shift towards written communication in effective leadership. He also highlights the dynamic interplay between bookstores and e-commerce giants like Amazon, showcasing the enduring love for books.
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ANECDOTE

From Banker to Bookseller

  • James Daunt moved from investment banking to opening his own bookstore with no clear plan, driven by his love of reading and travel.
  • He experienced severe economic challenges early on, giving him a strong sense of caution in business.
INSIGHT

Power of Quality Bookstores

  • Running a genuinely good bookstore with a focus on careful book selection and a strong team can defy industry decline.
  • James achieved monthly sales growth for 21 years through quality and customer experience despite broader industry challenges.
ADVICE

Team Diversity Over Perfection

  • Build bookstore teams with diverse skills rather than identical perfectionist hires.
  • Teamwork, not individual excellence, creates effective, supportive bookshop environments.
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