Penny, the Executive Director of Animal Activism Collective, has helped bring hundreds of new activists into the grassroots animal movement, as well as supporting dozens of local grassroots groups around the US. Collectively, these groups, and AAC’s network, have been responsible for securing dozens of victories for animals, including getting over 80 companies and restaurants to drop foie gras, fur and much more.

That’s why I was very excited to speak with Penny today about something that feels pretty unique in our movement: A grassroots organisation like Animal Activism Collective working on cage-free campaigns in partnership with less grassroots-y organisations. In addition to this, we spoke about how AAC manages to get dozens of people to travel across the country to join their in-person weeks of action, why Penny thinks movement unity is important, the benefits of getting people in-person and even how Penny started caring about shrimp!

This is an episode with lots of fun stories and we’re also trying something new by splicing in audio of their protests, so people can get a sense of the energy they bring.

Resources:

Sign up - UK Voters for Animal Mass Lobby day
Confidence Code – Katty Kay, Claire Shipman
This is an uprising – Englers
Animal Liberation Hour
AAC website
AAC Instagram
AAC YouTube
AAC email – join@animalactivismcollective.com

Chapters:

What Penny has changed her mind on (00:03:41)
The RAGE tour: 30 days straight of protest (00:09:20)
AAC's collaboration with ICAW and CAFT on cage-free & fur campaigns (00:11:02)
How did the collaboration between ICAW and AAC on cage-free campaigns start? (00:16:25)
How did AAC's grassroots base react to welfare-focused campaigns? (00:21:20)
Why Penny is so excited about pressure campaigns (00:24:20)
How Penny became convinced that welfare campaigns are important (00:30:40)
How do we create more similar collaborations in the movement? (00:33:48)
AAC's mentorship and other programs (00:38:26)
Why an organised grassroots base is essential to social change (00:46:41)
Penny's recommendations and a win she's grateful for (00:58:29)

With thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!

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HeartQuest