The New Rules of Video Marketing: Creating Professional Content with AI with Eric Liu

Have you ever looked at a competitor's polished video content and thought, 'We could never afford to produce something like that?' Here's the thing - that assumption is probably wrong.

The rules of video marketing have completely changed. While big brands used to dominate with expensive production crews and six-figure budgets, artificial intelligence has leveled the playing field. But there's a problem: most business leaders don't realize just how accessible professional video creation has become, or they're overwhelmed by the technology. That's why I'm excited to have Eric Liu joining us today.

Eric is a video marketing innovator at Wondershare Technology, where he's helping shape the future of AI-powered content creation. He's been instrumental in developing Filmora 14, a next-generation AI video editing tool that's transforming how businesses approach video marketing. His work has helped countless organizations move from basic video content to professional-grade productions without breaking the bank or requiring a degree in video editing.

The AI Hat Podcast host Mike Allton asked Eric Liu about:

✨ AI Democratizes Video - Professional video creation is no longer limited to big budgets and technical expertise.

✨ Start Small, Scale Smart - Begin with basic AI features and gradually expand your video marketing capabilities.

✨ Focus on Story First  - While AI handles technical aspects, successful video marketing still requires clear messaging and strategy.

Learn more about Eric Liu

• Connect with Eric Liu on LinkedIn

Resources & Brands mentioned in this episode

• Wondershare Filmora
• Duolingo
• Ethan Mollick
• AI Primer: A Comprehensive Guide
• Explore past episodes of the The AI Hat Podcast podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-new-rules-of-video-marketing-creating-professional-content-with-ai/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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