It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR.

We’ve recently been getting to know the Luminous team through our shared love of working with game-changing technology businesses. Their approach to building B2B brands and driving growth through tailored communications strategies is pretty impressive. So we were delighted when Kirsty agreed to take time out of her busy schedule to take us behind the scenes of how they do it.

Join Dave and Kirsty as they sit down to discuss:

why PR is so important to early-stage startups
how Luminous’ approach differs for more established firms versus startups
the key trends and developments in the world of PR right now
why it pays to be creative when devising a comms strategy that cuts through the clutter
how PR strategies are changing for tech firms in the current climate of profitability and sustainability, versus the last couple of years of free capital and growth at all costs

…and plenty more! If you like the sound of Luminous and what they do (and why wouldn’t you, they’re seriously good PR experts) follow Kirsty on LinkedIn here, and find out more about the agency on their website.

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