In episode #1008, we discuss when it’s the right time to go omni-channel. Tune in to hear when you should leverage an omni-channel approach.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When is it the Right Time to go Omni-channel?
[00:40] We’ve talked about the rule of 7 before.
[00:54] Attention spans are short.
[01:15] You need to be visible in different areas,
[01:25] Some people in Japan listen to MS on YouTube and that’s when we realized we had to focus more energy there.
[01:40] If you are just starting out, don’t take an omni-channel approach. Focus on one thing.
[02:40] You can no longer put all your eggs in one basket in order to grow.
[03:05] Every channel is saturated, so it’s better to leverage all of them.
[03:30] Apple started with the Mac, then branched out into other products, once they were successful.
[03:54] That’s it for today!
[04:17] Don’t forget to check out Single Grain for more info about our free live event in June.

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