Building and Sustaining Competitive Advantage with Michael Roberto | The Good Leadership Podcast #78

Dr. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School. He has also has been a Visiting Associate Professor of Management at New York University's Stern School of Business. His research focuses on decision making, teamwork, and leadership. He has published three books, the latest of which is titled Unlocking Creativity (Wiley, 2019), Why Great Leaders Don't Take Yes For An Answer (2nd edition published in 2013), and Know What You Don’t Know (published in 2009). He also has developed three Great Courses lecture series, the best-selling Everest Leadership and Team Simulation, and the award-winning Columbia’s Final Mission multi-media case study about the 2003 space shuttle accident. Dr. Roberto has taught in the leadership development programs and consulted at a number of firms including Mars, Deloitte, Google, Target, Apple, FedEx, Disney, Morgan Stanley, IBM, Wal-Mart, Amica, and Textron. He’s also presented at numerous government organizations including the FBI, NASA, Joint Special Operations Command, the Air War College, and West Point. He received an A.B. with honors from Harvard College in 1991. He earned an M.B.A. from Harvard Business School in 1995, graduating as a George F. Baker Scholar. He also received his doctorate from Harvard Business School in 2000. Dr. Michael Roberto's Books: https://www.professormichaelroberto.com/unlockingcreativity - Learn more about IMS and future sessions with thought leaders like Dr. Michael Roberto: https://ims-online.com/ Single Servings (bite-sized video clips that answer your most pressing leadership and management challenges) - https://www.youtube.com/playlist?list=PLNwWl_bClmVyp_YJxfrDJy4kGhRxaxJZm Relevant IMS Leadership and Management Articles https://blog.ims-online.com/ Connect on LinkedIn - https://www.linkedin.com/in/charlesagood/ Chapters:

(00:00) Introduction

(01:27) Building and sustaining competitive advantage

(02:39) Tool: Porter’s five forces framework

(04:17) Airline industry analysis using Porter’s five forces

(05:35) Barriers to entry

(08:02) Bargaining power of customers

(12:33) Competitive rivalry

(16:21) Competitive advantage: Low cost players

(18:21) Ryanair example

(20:07) Differentiation strategy of Starbucks vs. Ducati

(23:04) Identifying a company’s strategy through their financial statements

(24:31) Tailor your processes and capabilities

(27:17) External threats to sustainable competitive advantage

(29:07) How Apple differentiates

(30:44) Apple’s razor and blade strategy

(32:47) Trader Joe’s example

(36:21) Fitness industry example

(39:17) Viking Cruises example

(42:30) Key takeaways