How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg

Danny Garg is the CEO & founder of Valka Yoga.

Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.

Listen to discover:

• Danny’s eCommerce journey to consistent 30% annual growth
• Valka Yoga’s international team structure
• How Valka Yoga keep costs and carbon down with their global fulfillment methods
• How Danny decided to expand the range from purely Cork to Copper!
• The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
• How Danny's put Social Proof at the heart of their growth strategy
• Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth

Key timestamps to dive straight in:

[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.

[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.

[12:57] Help studios customize products, gain customers' confidence.

[13:47] Prominent social proof boosts wholesale sales growth.

[17:22] Overseas shipping profitable, favorable payment terms.

[23:07] Seeking eco-friendly materials and local production.

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