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The Speaker Lab Podcast

How to Find and Maintain Excellence in the Speaking Industry with Jon Acuff

Mar 4, 2025
Jon Acuff, a renowned speaker and author, dives into the intricacies of excelling in the speaking industry. He shares insights on transitioning from a solopreneur to a business owner, emphasizing the importance of teamwork and community engagement. Jon discusses his successful speaking model, the balance between keynote speeches and longer training sessions, and how pushing beyond comfort zones fosters growth. He also addresses the challenges of honest self-assessment and shares strategies for creating engaging content, including live events that enhance audience interaction.
48:42

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Constantly facing challenges that exceed your current skill set is essential for maintaining excellence in the speaking industry.
  • Transitioning from a solopreneur to a scalable business model through partnerships can unlock new growth opportunities and enhance sustainability.

Deep dives

The Key to Booking Paid Speaking Gigs

To secure more paid speaking engagements, it's essential to focus on creating a powerful marketing asset that showcases one's value. A notable example is cited where a speaker booked over $36,000 in gigs before even having a website, underscoring the power of effective marketing strategies. The podcast details a live training opportunity designed to teach aspiring speakers how to craft this marketing asset, emphasizing that understanding how to present oneself can drastically enhance booking chances. This practical approach enables speakers to prioritize what truly matters to get noticed and hired.

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