Growth Mindset Psychology: The Science of Self-Improvement 10 Incredible Mental Models of Jeff Bezos - Engineer creativity, decisiveness & clear communication (+ Get Rich…)
May 21, 2024
Jeff Bezos, Founder of Amazon, shares his mental models for innovation and growth, including customer-centric obsession, long-term thinking, and single-threaded leadership. He discusses how AWS, Kindle, and Alexa were developed, emphasizing the importance of regret minimization and embracing failure for success.
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Build Reusable Primitives First
- Breaking systems into reusable primitives multiplies innovation across industries.
- AWS began as internal primitives (S3, EC2) that enabled Netflix, Airbnb and the AI boom.
Invent By Working Backwards From Customers
- Start product development by working backwards from specific customer needs.
- Prioritise removing customer friction even when competitors disagree or spreadsheets warn against it.
Think Seven To Ten Years Ahead
- Invest for outcomes seven to ten years ahead rather than short-term profit.
- Long-term bets (Kindle, AWS, Prime) build infrastructure that compounds revenue over time.