The Research Imperative: Why Data Drives Accounting Success| ARC

“It’s not about what’s happening today, but about staying ahead of what’s coming next.” 

Accounting ARC
With Liz Mason, Byron Patrick, and Donny Shimamoto
Center for Accounting Transformation

“Without research, we’re just guessing,” says Donny Shimamoto, CPA.CITP, CGMA, setting the tone for a compelling discussion on the latest episode of Accounting ARC. Alongside fellow thought leaders Liz Mason, CPA, and Byron Patrick, CPA.CITP, CGMA, Shimamoto explores the vital role of research in modernizing and transforming the accounting profession. 

Research, they agree, is the backbone of informed decision-making. “Data allows us to see what’s truly happening, not just what we assume,” says Mason, CEO of High Rock Accounting. For the panel, evidence-based strategies are essential to keeping pace with rapid industry changes.