The GaryVee Audio Experience The Truth About Increasing Your Chances of Going Viral
Jan 25, 2021
Everyone dreams of going viral overnight, but that’s often unrealistic. The key is to stop fixating on virality and instead focus on creating content you love. Building a genuine community takes consistency and engagement. Rather than chasing numbers, prioritize valuable interactions with your audience. By fostering a loyal fanbase, your content might just get that much-desired 'viral moment'.
AI Snips
Chapters
Transcript
Episode notes
Content over Virality
- Focus on creating good content consistently instead of trying to manufacture viral moments.
- Let viral moments happen organically as a byproduct of quality content.
Viral Illusion
- Going viral isn't a sustainable strategy for long-term success.
- It's a fleeting moment of hype, not a lasting solution.
Misplaced Fear
- People fear sharks more than hippos, even though hippos kill more people.
- Similarly, texting and driving is more dangerous than terrorism, but terrorism gets more attention.