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We sat down with Bob Moesta, the President and CEO of The ReWired Group, and pioneer of the Jobs To Be Done Theory. The topic: spotting and strategizing around non-consumption. Through this lens companies can see where they can enter a market and compete against...nothing!
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode