#352 - Which Businesses Have the Best Multiples in 2025?

I break down key insights from a digital business acquisition report by Flippa. I share which business models are getting the highest multiples (SaaS, content sites, YouTube channels), highlight surprising trends in buyer interest, explain what affects deal speed and size, and give quick tips for founders considering selling (or buying) right now. I discuss why resilience matters, what’s in demand, and practical ways to increase your business valuation. I also reflect on my own plans for diversification and content investments after reading this report.

My twitter: https://x.com/wbetiago

Flippa's Report: https://flippa.com/blog/online-business-ma-analysis-on-flippa-navigating-the-new-digital-ma-landscape/

Timestamps by PodSqueeze

Introduction and Podcast Overview (00:00:08)  

Flipboard Report Background (00:01:10)  

Trends in Buyer Sophistication and Seller Exits (00:02:15)  

YouTube Business Sales and Growth Stats (00:03:28)  

Content Business Demand and Notable Sale (00:04:42)  

Popular Search Keywords and E-commerce Demand (00:05:56)  

Least Searched Keywords and Crypto Decline (00:06:59)  

Deal Closing Timelines and Influencing Factors (00:08:03)  

Buyer Types and Deal Sizes (00:10:16)  

Geographic Reach and Notable Deals (00:11:30)  

Valuation Multiples by Business Type (00:13:58)  

What Drives Multiples and Market Resilience (00:19:27)  

Advice for Sellers and Buyers (00:20:52)  

Diversification and Personal Takeaways (00:21:55)  

Episode Wrap-Up and Next Episode Teaser (00:24:03)